Lakmé Beauty — Lip & Cheek Tint × Perfect Radiance

This project explores two distinct visual languages under the Lakmé umbrella. The Lip & Cheek Tint story leans into a bold, saturated pink world — sunglasses, gold hardware, a phone-as-mirror moment — built for a younger, scroll-stopping audience who live between skincare and self-expression. The Perfect Radiance Serum story shifts register entirely: warm gold drapery, soft directional light, and a stiller, more intimate pose to communicate skincare credibility and quiet luxury. Execution Lighting was built around each product's personality — punchy, high-key pink for the tint story to keep energy and contrast high on the product itself; warmer, softer falloff for the serum to let the skin do the talking. Skin retouching was kept natural and textured rather than over-smoothed, in keeping with current beauty-campaign standards where "real skin" reads as more premium than airbrushed perfection. Product packaging was treated as a hero element in both stories — held, angled, and lit to sta